The Halo Framework incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.
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Cross-media measurement's new tool
Halo
Halo is an advertiser-driven, global, open-source, neutral cross media measurement framework. Based on WFA’s north-star industry principles, it powers industry-wide, locally-owned and adaptable solutions which enable Better Marketing.
Leadership spotlights
Halo Principle & Framework
The Halo Framework incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.
The Halo Framework is built around two technological pillars: (1) The Virtual People Framework (2) The Private Reach and Frequency Estimator (PRFE)
Halo Webinar Series
The Halo Framework incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.
The Halo Framework is built around two technological pillars: (1) The Virtual People Framework (2) The Private Reach and Frequency Estimator (PRFE)
Leadership Podcast Hub
The Halo Framework incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.
The Halo Framework is built around two technological pillars: (1) The Virtual People Framework (2) The Private Reach and Frequency Estimator (PRFE)
Instilling a culture of marketing effectiveness: Stuart McGown, Philips
Instilling a culture of marketing effectiveness: Gerry D'Angelo, P&G
Halo Consortium
The Halo Framework incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.
The Halo Framework is built around two technological pillars: (1) The Virtual People Framework (2) The Private Reach and Frequency Estimator (PRFE)
