News

Halo News

1. 
   Videos & webinars
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
2. 
   Media measurement

   Cross-media measurement is an advertisers’ North Star

   Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

   Read more about "Cross-media measurement is an advertisers’ North Star"
3. 
   Videos & webinars
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
4. 
   Videos & webinars
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
5. 
   Videos & webinars
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
6. 
   Videos & webinars
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
7. 
   News
   Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

   We’re ready for a return to Reach and Frequency

   A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

   Read more about "We’re ready for a return to Reach and Frequency"
8. 
   Videos & webinars
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
9. 
   Event reports
   Media measurementInclusive Marketing

   National industry associations from 25 countries gather in Istanbul

   WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

   Read more about "National industry associations from 25 countries gather in Istanbul"
10. 
    Videos & webinars
    Media measurement

    An update on the advertisers’ approach to cross-media measurement

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

    Read more about "An update on the advertisers’ approach to cross-media measurement"
11. 
    Opinions
    Audience measurementChannelsMedia transparency

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

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12. 
    Event reports
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingInclusive MarketingMarketing effectiveness

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"