News
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Audience measurementCross-media measurementHalo
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement - June 2025 meeting
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Global Marketer WeekHalo
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:
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Audience measurementCross-media measurementHalo
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement - April meeting
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Audience measurementCross-media measurementHalo
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement - February Meeting
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Cross-media measurementHalo
Cross-media measurement is an advertisers’ North Star
Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.
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Audience measurementCross-media measurementHalo
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement - December 2024 meeting
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Cross-media measurementMedia & analytics
Knowledge Spotlight: Media Measurement 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementChannelsProgrammatic & ad techCross-media measurement
Media price inflation falls marginally in WFA Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.
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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout.