News
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HaloHow to activate Halo in your market
Read more about "How to activate Halo in your market"How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.
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HaloNext steps for Halo and cross-media measurement in 2026
Read more about "Next steps for Halo and cross-media measurement in 2026"It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
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Cross-media measurementHaloHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - June 2025 meeting
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Global Marketer WeekHaloIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:
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Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - April meeting
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Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - February Meeting
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Cross-media measurementHaloCross-media measurement is an advertisers’ North Star
Read more about "Cross-media measurement is an advertisers’ North Star"Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.
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Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - December 2024 meeting
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Cross-media measurementMedia & analyticsKnowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Cross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Cross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Cross-media measurementMedia price inflation falls marginally in WFA Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.