Join

Join the Halo Community

Join the Halo Community

We invite advertisers, media owners, agencies, measurement companies, JICs, academics, and other organisations interested in media measurement to join and engage with the Halo initiative.

Engagement can take many forms: Observe (staying informed), Advise (guiding methodology) or even Contribute (developing new code). By design, the Halo initiative is voluntary and welcomes every perspective to review, audit, or enrich its open-source framework.

Observe – Stay Informed & Provide Feedback

Observe – Stay Informed & Provide Feedback

  • Bi-monthly Townhall Webinars: Hear updates on the proposed Halo code merges, advertiser perspectives, and local initiatives.
  • Open Documentation & Code: Browse the repository to learn more about the methodology, architecture, and privacy designs.
  • Feedback: File bug reports, improvement requests or general comments, ensuring your voice helps refine the initiative.
Advise – Shape the Methodology

Advise – Shape the Methodology

  • Structured Discussions: Contribute your expertise in data science, measurement, privacy, cryptography, architecture or audit.
  • Research & Peer-to-peer review: Work with academia or R&D groups to explore new use cases or build proof-of-concept enhancements.
Contribute – Develop, Improve & Expand the Code

Contribute – Develop, Improve & Expand the Code

  • Code Contributions: Help improve the open-source modules, bridging panel data or cryptographic functionalities.
  • Privacy & Security Enhancements: Augment the existing tools to reinforce privacy-by-design.
  • Documentation & Training: Help create guides or demos that help new adopters.
  • Financial Support: Optional donations fund dedicated engineering or program management resources under WFA oversight.