Our initiative’s governance model ensures that the Halo Framework proposal and code components remain neutral, privacy-centric and inclusive. This avoids any single stakeholder taking undue influence and ensures that the initiative meets its set objective: cross-media measurement that supports the needs of the industry.
Governance
Governance and Checks & Balances: Neutrality & Transparency
The Halo initiative is voluntary and open-source, designed to enable measurement providers meet the cross-media measurement needs of the industry.
Steering Committee (SteerCo)
Reflecting the program’s origin, an advertiser-majority leads the SteerCo.
Primary Responsibilities:
- Strategic guidance: aligning on major development milestones and code direction with the industry ‘North Star’.
- Resource & funding oversight: ensures voluntary donations or engineering hours are allocated fairly.
- Approvals: reviews and endorses major changes or expansions proposed by the open-source community.
Open-Source Community
- Peer review: any code commits or merges are open to multi-party evaluation, ensuring that partial or bias-driven changes can be flagged.
- WFA’s role: staff from WFA help coordinate the process, providing a structured environment for compliance and conflict-of-interest (COI) checks.
- Conflict-of-interest disclosures: core contributors must declare potential CoI and, if needed, step back from merges or decisions that could benefit them exclusively.
Technical Advisory Groups
- Expert input: cryptographers, data scientists, measurement specialists and other domain experts convene regularly to confirm that new merges meet advanced methodological or privacy standards.
- Non-binding advice: their feedback helps shape best practices but does not forcibly direct local usage or deployment.